Our Mission

Eternally Curious is the brainchild of Los Angeles based designer Charlotte Irvin. In one sentence, eternally curious is an inclusive, slow-fashion label rooted in ethical practices and environmental consciousness. The brand exists to carve out a rare and innocuous space in the fashion industry, living at the intersection of radical inclusivity, high fashion, and ethical consumerism.

Through fashion, eternally curious embraces the visual language of archival European design, filtered through the lens of early-aughts nostalgia. Drawing inspiration from the punk sensibility and do-it-yourself ethos of Vivienne Westwood and Betsey Johnson, the brand reimagines couture through a distinctly whimsical and rebellious Los Angeles perspective.

From an early age, Charlotte used fashion as a tool of radical self-expression. At seven, she enrolled in sewing classes at Jo-Ann’s, using her machine to bring her inner world to life. She soon began crafting dresses for school dances and immersing herself in the glittering universe of early 2000s pop culture. Icons like Hilary Duff and stores including Limited Too became central to her aesthetic upbringing. To Charlotte, fashion has always been a language of creativity, connection, and freedom.

At its heart, Eternally Curious reimagines couture - not as exclusively reserved for elite runways, but as a thoughtful, personal, and accessible service. The brand blends the meticulous intention of traditional couture with the cultural integration and affordability often seen in American fashion. The result is a new wave of mindfully made-to-order clothing: approachable, artful, and resonant.

Each piece is sewn in our Los Angeles studio by a small team of skilled designers, crafted from vintage and deadstock fabrics, and available in custom measurements. Every garment is made with love—for the wearer, the planet, and the process.

In an industry built on labor exploitation and unsustainable practices, the path forward often appears to demand compromise. Time and time again, we’ve been told that growth must come at the cost of ethics.Creating a brand that is affordable, ethical, sustainable, and high-quality may be rare-nearly impossible, even- but that’s exactly why we are doing it.

We hope to see you as engaged, curious, and playful as we are in the creation of our world.

All curious souls are welcome. 

A black and white abstract graphic with a circular, symmetrical design and the phrase "eternally curious" written below in playful, uneven lettering.

Meet the Team

  • A woman with dark brown hair and blue eyes wearing a white blouse with colorful buttons and floral pajama pants, standing against a plain background.

    Charlotte Irvin

    Founder and head designer

  • A woman with long braided blonde hair, large orange sunglasses with heart-shaped reflections, wearing a beaded necklace with a heart pendant, sitting in a vehicle with a black seatbelt across her chest.

    Mia Powell

    Seamstress, co-designer, and head of social media

  • Young man taking a selfie in a room with a white banner that reads 'DODGE' hung on the wall behind him. He wears a black cap, a beige striped shirt, wireless earbuds, and a gold chain.

    Mateo Cerro

    Head seamstress and design consultant

  • A young woman with long brown hair, wearing a black long-sleeve top and light-colored skirt, sitting on a windowsill in a room with an urban city view outside.

    Mimi Day

    Head of human resources, seamstress, and sustainability coordinator

customer pictures! email to be featured!!

  • make baseball cute again capris
  • National treasure skirt
  • birthday cake mini
  • going out tonight top
  • Young woman with long black hair smiling at an outdoor event, wearing a sheer, colorful top, layered necklaces, and a short, ruffled skirt, with balloons and people in the background.
  • fire sign dress
  • going out tonight top
  • Woman with short platinum blonde hair wearing a leopard print and clock-patterned dress, black high-heeled sandals, large earrings, layered necklaces, standing on a city sidewalk at night against a glass storefront with her left arm resting on the wall.
  • A woman with long brown hair and makeup looking up at the camera, wearing a black floral dress, standing on a wooden deck with greenery nearby, with the word "WOW" in large green letters at the top.
  • Woman taking a mirror selfie in a bathroom, wearing glasses, a white button-up shirt, a leopard print skirt, and a pink vest.
  • Smiling woman with long dreadlocks wearing a black shirt with red and white stars and a leopard print skirt, kneeling on one knee on a stadium seat, in an arena with empty black seats surrounding her.

“Fashion is not just about creating beautiful clothes, it’s about creating a better world.”

– Orsola de Castro